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Introduction

Case Study 1: Healthcare supplier

:: Case Study 2: Ingredients supplier

Case Study 3:
Hotel chain

Case Study 2: National ingredients supplier

Situation

Food under Focus were approached by a national ingredients company whose customers predominantly supplied the retail sector. The challenge was to break into the Foodservice market and negate seasonal fluctuations as far as possible.

Actions

Food under Focus formulated a project plan in order to achieve these objectives. Firstly, a seminar was held with existing customers, and the structure of the foodservice market and distribution routes were discussed at length. This was followed up by a half-day visit to each company to discuss opportunities on site & compile an activity plan. This involved a review of all products and an evaluation of their appeal to the foodservice industry.

Food under Focus advised on the production of sales brochure targeted at the foodservice industry and presented at the launch of the brochure.

Result

Food under Focus researched and recommended manufacturing partners with an in depth knowledge of foodservice & the commercial energy to develop the business.

 

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