Site Map



Case Study 1: Healthcare supplier

:: Case Study 2: Ingredients supplier

Case Study 3:
Hotel chain

Case Study 2: National ingredients supplier


Food under Focus were approached by a national ingredients company whose customers predominantly supplied the retail sector. The challenge was to break into the Foodservice market and negate seasonal fluctuations as far as possible.


Food under Focus formulated a project plan in order to achieve these objectives. Firstly, a seminar was held with existing customers, and the structure of the foodservice market and distribution routes were discussed at length. This was followed up by a half-day visit to each company to discuss opportunities on site & compile an activity plan. This involved a review of all products and an evaluation of their appeal to the foodservice industry.

Food under Focus advised on the production of sales brochure targeted at the foodservice industry and presented at the launch of the brochure.


Food under Focus researched and recommended manufacturing partners with an in depth knowledge of foodservice & the commercial energy to develop the business.


© Food under Focus 2005 All rights reserved
Website and emarketing by Rosetta Alba Services