Case Study 3: Hotel Chain
Food under Focus were approached by a national chain of
budget hotels that felt their food offer was inadequate for their
chosen target market.
Working from a marketing brief Food Under Focus reviewed
competitor menus with particular attention to content and pricing
structure. Food Under Focus also reviewed available statistical
information to identify menu product demand.
It was important that whatever was recommended was operationally
sound and could be prepared to a high standard by staff who did
not have a background in food preparation. Other factors to be taken
into consideration were limited kitchen facilities and delivery
A menu proposal was put forward taking all these factors into account
which ensured guests who were staying at the Hotel ate at the Hotel
as well as choosing the Hotel in the future because they were assured
of an appetising but fairly priced meal.